CAMP
A full-stack platform built to reshape campaign targeting—enabling precision audience activation, real-time analytics, and smarter marketing at scale.
Sector
Marketing Technology / Identity Management
Services
Product design - UX flows - Feature architecture - SaaS dashboard development
Context
CAMP was created to give marketers full control over audience targeting and campaign performance—without the need for fragmented tools or manual guesswork. It had to solve three core challenges: simplifying segmentation across multiple data types, optimizing budget accuracy, and improving CRM quality with better targeting.
Solution
We designed CAMP as a unified toolset for audience management—from data onboarding to campaign activation. Alongside core features like the Audience Builder, Pixel automation, and AI-powered assistants, we built a full design system to ensure clarity, scalability, and consistency across the product. The result is a platform that helps teams execute smarter strategies, faster.
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