UCLA Health
These are our case studies
Client
UCLA Health
Challenge
UCLA Health was striving to enhance its engagement with the diverse Asian American and Pacific Islander (AAPI) community, particularly Chinese patients. Their existing creative campaigns lacked cultural depth and failed to resonate effectively with this target demographic. The health provider needed innovative solutions that not only produced visually compelling content but also embodied cultural sensitivity and relevance.
Approach
To address these challenges, we adopted a multi-faceted approach leveraging advanced AI tools, including Midjourney and Runway AI. These technologies facilitated the rapid generation of culturally nuanced visual assets, achieving the creation of over six distinct items in less than 24 hours. AI-Driven Visual Generation: - Utilized AI tools to quickly produce high-quality, culturally appropriate visuals that included elements significant to the AAPI community. Data-Driven Cultural Insights: - Conducted thorough market research to gather insights into cultural preferences and significant historical contributions of the AAPI community. - Integrated these insights into the messaging and design of the campaign materials. Community Engagement: -Developed posters and digital content that celebrated AAPI heritage, enhancing visibility and relevance within the community.
Results
The strategic use of AI in conjunction with a deep understanding of cultural elements led to significant outcomes: - Enhanced Customer Satisfaction: There was a 47% increase in patient satisfaction scores, indicating a stronger connection with the campaign materials. - Increased Engagement: The culturally resonant campaigns fostered greater trust and engagement within the AAPI community, leading to an uptick in the utilization of UCLA Health’s services. - Client Feedback: UCLA Health reported that the campaigns exceeded their expectations, highlighting an appreciation for the tailored approach and the authentic representation of the community’s diversity.