Talia
These are our case studies
Client
Talia Di Napoli
Challenge
Talia was struggling to convert users to visit their website. The primary challenge was to increase the rate of people reaching the site through an effective email marketing strategy, thereby boosting overall sales and engagement.
Approach
To address this challenge, we utilized Klaviyo and its e-commerce functionalities to integrate sales events with specific pages on Talia’s website. This approach allowed for seamless customization of key booking sites for corporate gifts, products, and exclusive collaborations with partners like Aperol.
Results
The email marketing efforts yielded significant results: Sales Conversion: Over 617,000 conversions were tracked through the email direct marketing campaign. Impressions: The campaign garnered 784 million impressions, demonstrating a substantial increase in reach and engagement. Customized Experiences: Key booking sites were tailored for corporate gifts and products, enhancing the user experience and facilitating exclusive partnerships. Through these efforts, Talia successfully drove measurable sales and strengthened its market presence, showcasing the power of targeted email marketing and innovative advertising strategies.