San Francisco Travel
These are our case studies
Client
San Francisco Travel
Challenge
San Francisco Travel Always Campaign aimed to further improve communication to attract visitors to San Francisco City, by optimizing their images, interactions, chatbot and quick response using AI as a pillar.
Approach
Using a DCO technology rapidly builds multiple iterations of an ad using the same base creative, while tailoring parts of the ad based on audiences, context, and past performance. We made use of AI across the entire process of generating the creatives for the campaign, utilizing virtual agents for brainstorming, we generated copies, use of agents for copy variation and at the end we used generative AI tools for image and video generation to make the come alive. Including also one new attractive proposal using chatbots to do trip planning for the travelers. All based in personalized content to capture more attention to do tourism in the city.
Results
The innovative campaigns feature 98 captivating visuals, including dynamic animations, resulting in a 35% acceleration in response time and productivity. With a 10% reduction in client adjustments and a 40% increase in satisfaction, our integrated AI chatbot enables users to engage more with the site to easily plan their itineraries.