Roblox Experience
These are our case studies
Client
TCL
Challenge
TCL considers Halloween as a crucial marketing event, but has faced challenges due to pandemic limits on in-person gatherings. To adapt, the company planned to host a virtual Halloween party that maintained a feeling of tradition while emphasizing health and safety precautions.
Approach
The solution was to create a branded Haunted Hotel on the popular gaming platform Roblox. The area included activities, real-world prizes, and a photo booth, giving an exciting twist to a beloved ritual. The ad effectively demonstrated TCL's products and secured the event's future success.
Results
The Monster Mash… was a monster hit. TCL became the first television brand within the Roblox metaverse and both the company, and its community responded with genuine excitement. The Halloween Monster Mash party drew thousands of guests to the week-long, online event generating 131 million total impressions with more than 9 million engagements across Instagram, Meta, Twitter, YouTube and Tik Tok. 131M+ Impressions 8.9M+ Total Engagement 4K+ Visits